Expertise
- Design & Print
- Brand & positioning strategies
- Strategic Business Planning
- Strategy
- PR and Communications
- Copy writing
- Product Launches
- Web banners
- Portals
- Web Design
- Graphic Design
- hospitality & event management
- social media platforms
- Incentive & loyalty programmes
- App Development
- App Design
Summary
Award-winning CIM accredited senior vertical marketing professional, adept at maximising business opportunities through the planning and execution of strategic best in class channel marketing solutions.
20-plus years of telecoms/technology sector B2B and B2C marketing experience, with clear commercial insight and strategic vision. Focused on driving the attainment of challenging growth targets and optimal return on marketing investment, while boosting customer satisfaction index ratings. Experienced in the end-to-end management of products at all lifecycle stages. This includes the project management of digital product and business solution launches enabling enhanced business collaboration and productivity. A proven record of attainment in managing and enhancing multi-channel direct partner,distributer, wholesale and vendor relationships as well as developing bespoke communications, digital tools, events, loyalty programmes and incentives.
Experience
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Inspire me
Director
- Current
Education History
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Business Marketing
London Business School
2017 - 2000 -
CIM
London Business School
2001 - 2003
Qualifications
Professional Qualifications
2001 – 2003 CIM Advanced Postgraduate Diploma London Business School
1997 – 2000 BA (Hons): Marketing (2:1) London Guildhall University
1990 – 1995 BTEC Advanced Business Course (Distinction / Certificate of Unit Credit)
Clubs and Associations
2003 – Current CIM Board Member (Volunteer)
Nominated for and selected as judging panel member for 2019 CIM Excellence Awards
Jun 2019 – Current Business Club Leader CIM / University of Hertfordshire
As CIM board member, establishing and launching business club for University students and local CIM members, working in consultation with lecturing staff and directing support of assigned student assistants
Enabling students to augment theoretical knowledge with real-world practical understanding by developing annual programme of workshops and seminars on topics such as gamification and product launch
Securing speakers to share own business experience, thoroughly briefing to ensure target audience relevance
Driving interest and growing membership numbers by developing and executing multi-channel advertising
Voted CIM Volunteer of the Year (2008 / 2009)
Interests and Hobbies
Travel
Theatre
Shopping
Spending time with my twins and family
