Expertise
- market research
- advertising
- branding
- new product development
- packaging
- customer satisfaction
- segmentation
- brand tracking
- focus groups
- qualitative
- consumer
- B2B
- Strategy
- Marketing
Summary
Expertise
With over 30 years in research and marketing, Tony is a highly experienced marketer and has a broad range of skills across Business and Consumer insight. Areas of interest include; branding, advertising, brand strategy, customer satisfaction and generally immersing himself in the world of the consumer and helping businesses optimise their products, brands and services.
Today, Tony leads Vision One's qualitative research services along with Victoria Wood. Our qualitative approach builds on Psychology, NLP, Behavioural Economics and we offer more advanced techniques such as eye-tracking and facial expression analysis. Our survey services are second to none and are led by Jas and Shane. We have our own CATI unit and access to more than 500,000 people across the UK for online and mobile phone surveys.
Beyond telephone and online survey services we also have a national fieldforce for face-to-face street surveys. For more information call us on 0151 945 0150 or email me [email protected]
Experience
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Vision One Research
Managing Director
6 - 20 Employees 2002 - Current
