Summary
A committed, results-driven and entrepreneurial Sales Leader with in-depth experience within fast-paced environments and a proven record of success within the Telecoms and Connectivity sectors. An innovative strategist, with a demonstratable managerial record; transforming operations, controlling commercial performance, developing effective teams and growing sales and revenue across all areas of business. A dynamic professional with a proven track record, delivering an accelerated return on investment, reduced costs and enabling long-term growth. A `hands-on` leader and outstanding team player, able to achieve excellence from employees and deliver a coherent market strategy; generating new opportunities and managing projects from inception to completion. Showcases a ‘can-do’ approach, hands-on leadership and brings sustainable growth. Highly motivated and `people focused` with advanced analytical and decision-making, complemented by commercial acumen and the ability to identify market niches. An adept communicator, skilled at building and maintaining robust professional relationships with a broad array of stakeholders at all levels up to Board Level. Commercially astute, with strong problem-solving and decision-making ability, together with excellent communication skills that have been demonstrated in many contexts.
With a reputation for `making things happen` and delivering tangible success, now seeking a challenging new role within where expertise, experience and diverse strengths will bring immediate value.
Experience
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Unboxedminds
Business Consultant
2022 - Current
Key Achievements and Responsibilities:
• Worked with Industry Leaders, supported revenue increases prior to IPO and worked with a company as an Interim Sales Director, overseeing their global customer mapping to aid their overall sales strategy• Redesign the entire strategy to maximise touchpoints, increase efficiency, building pipelines, better brand awareness, warmer and increased number of leads which will convert into easier sales
• Played a key role in supporting an ISP by presenting to Investors as an Industry Specialist to give them confidence that the strategy would work effectively securing the funding of £5billion
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Connect Fibre
Head of Sales
6 - 20 Employees 2022 - 2022Key Achievements and Responsibilities:
● Championed customer-centric services and implemented the go-to-market strategy in accordance with company and customer objectives
● Established key sales policies by formulating standards and procedures as well as measuring results against defined standards
● Conducted competitor analysis and gather market intelligence to provide valuable marketing input and maximise business development opportunities
● Spearheaded the field team in delivering 20% registrations of interest within two weeks through door-to-door activities while the industry standards are roughly 5-10%
● Successfully sourced and implemented a CRM that would be utilised across the business for sales, marketing, and customer services and would allow the company to map out customer engagement
● Analysed campaigns were successful and in which form of interaction, subsequently allowing company to leverage cost-effective ways in bringing customers onto the network
● Presented industry insights to CEO and COO along with costs and forecasts to build company business plan that allowed the board to go to market and secure funding from investors in order to establish the company and build strong foundation
● Plated a key role in designing a new digital method to reach thousands of potential customers without any cost to the company which received 600+ hits of engagement and drove 30 new enquiries -
CityFibre
ISP Trading Manager
100+ Employees 2021 - 2022Key Achievements and Responsibilities:
● Acted as the Trading Lead across ISP relationships, directing the in life and onboarding through an agreed governance process across a virtual team
● Utilised strong communication skills to develop relationships with internal/external stakeholders including the contract management team and Account Director to fulfil all consumer specific contractual obligations ● Worked with 15 different ISPs on CF portfolio to help drive Sales across multiple locations across the UK, ensuring clear objectives and lines of communication ● Supported on the top 3 accounts on CF Portfolio (TalkTalk, Vodafone and Zen) on multiple occasions and doubled multiple performances, going form 2% Penetration to 5% within a month
● Actively secured the position to become the first Trading Manager attached to CityFibre’s portfolio which drove new and unique ways of working methodologies to boost commercial performance
● Increased engagement to improve ISP take-up and penetration performance, recognised for utilising all internal CityFibre resources and ISP partner resources
● Recognised for doubling clients’ commercial performance within a month, increasing conversion from 5% to 10% by spending time with their sales team and coaching them on what to say and how to deliver -
Toob
City Manager (Sales and Marketing Manager)
21 - 100 Employees 2019 - 2021Key Achievements and Responsibilities:
● Recruited, managed, and trained field team as well as monitored performance and conducted reviews to increase productivity
● Executed HR policies including sickness/absence monitoring and reduction; conducted staff 1-2-1s and appraisals, implementing performance improvement plans
● Championed customer strategies that targeted customer segments to drive acquisition and retention, acting as the first point of contact for escalated customer complaints, following up to ensure resolution and maintain client satisfaction
● Successfully developed and embedded effective strategies to stimulate growth despite challenges relating to Covid-19, ensuring full compliance and governance
● Spearheaded a Field Team of 15 delivering brand awareness, events sales and ad hoc customer visits with additional responsibility for the “Refer a Friend Scheme” to maximise advocates and drive 10% of business from referrals
● Delivered 15% penetration when industry average was 8-10% over 18-month period and successfully drove customer acquirement costs down from £500 to £300, subsequently raising profits
● Drove performance and exceeded objectives which led to the company securing an additional £87million in funding to expand the portfolio -
Vodafone
City Manager (Sales and Marketing Manager)
100+ Employees 2014 - 2019Key Achievements and Responsibilities:
● Spearheaded the launch of Vodafone Gigafast Broadband, including the commercial performance of the roll-out, across all functions within Milton Keynes, including the Field team, Retail, the Digital team and TSAR
● Actively identified training and development needs through job analysis, appraisal schemes and regular 1-2-1s whilst driving substantial improvements across business performance and efficiency by implementing new working methodologies
● Played a key role in HR processes, such as staff disciplinary actions and grievances, ensuring active monitoring and accurate reporting on department performance against agreed targets
● Commended as the first City Manager to go live with the Vodafone Gigafast Broadband roll-out, paving the way and structuring the roll-out for future go lives for other cities
● Successfully recognised as the highest performing city across the UK by organising engaging events for brand awareness, stimulating brand awareness efforts by developing a marketing campaign calendar for local events in Milton Keynes
● Recognised for delivering 10% penetration for portfolio of opportunities and was ranked the highest out of 13 cities, exceeding organisational objectives
