Summary
I am an award-winning marketing professional with extensive experience in management, marketing and sponsorship. Having spent over 20 years in different marketing roles I have decided to go it alone and set up my own agency delivering this experience with relevant insight. I like to work in a collaborative environment with like-minded individuals.
Coming more recently from a sports marketing background I have also spent time working in the communications technology sector. I can offer a range of marketing services to larger organisations, SMEs and start ups and am flexible in that I am able to work on contractual outsourced basis or on individual projects.
Through my career I have been instrumental in creating successful marketing activations based on sound strategy delivering effective campaigns. In this time I have developed relationships with world-leading sporting, B2B and B2C brands by negotiating and leading integrated marketing and sponsorship programmes.
My skills set has enabled me to create and manage high profile relationships with many different organisations and individuals within business delivering tangible and impactful results from the partnerships and individual campaigns. Campaigns have been driven by developing knowledge and applying insight to address business brand and revenue needs, generating increased revenue and profit and also delivering reputation, impact and stand-out, cost-effectively.
Strategic Leadership
· Driving influence and reputation across multiple stakeholders to ensure consistent vision, strategy formulation and implementation
Financial Management
· Management of high investment, significant relationships delivering profitable, commercial upside for corporations including Nike, Aon and BMW against managed costs
Brand Development and Communications
· Planning foresight and strategic awareness to develop projects with relevant content for integrated communications delivering brand heat for both Manchester United and Nike
· Designed and developed self-liquidating marketing programmes to optimise sponsor investment
· Ensured integrity of the brand for a portfolio of sponsors through the production of collaterals ensuring brand uniformity
· Managed a global brand within Europe for a corporation ensuring alignment with global brand through the design of a suite of communications including direct marketing and advertising, working with key partners to understand local needs
· Creatively managing European advertising budgets of up to US$6m per year, covering both creative and media
Research
· Conducted diverse, cost-effective research solutions to support communication strategies using a variety of media with appropriate monitoring of TV coverage to proactively improve exposure of brand and reporting on this as part of campaign effectiveness measurement
Public Relations
· Managing and briefing PR agencies both corporate and sport-focused, hosting targeted media on event and showcasing capability
Business Acumen
· Ground-up development of businesses including company identity, communications materials and commercial development
· Emotional intelligence to manage relationships and teams in order to drive effective, productive teams
Coming more recently from a sports marketing background I have also spent time working in the communications technology sector. I can offer a range of marketing services to larger organisations, SMEs and start ups and am flexible in that I am able to work on contractual outsourced basis or on individual projects.
Through my career I have been instrumental in creating successful marketing activations based on sound strategy delivering effective campaigns. In this time I have developed relationships with world-leading sporting, B2B and B2C brands by negotiating and leading integrated marketing and sponsorship programmes.
My skills set has enabled me to create and manage high profile relationships with many different organisations and individuals within business delivering tangible and impactful results from the partnerships and individual campaigns. Campaigns have been driven by developing knowledge and applying insight to address business brand and revenue needs, generating increased revenue and profit and also delivering reputation, impact and stand-out, cost-effectively.
Expertise
Strategic Leadership
· Driving influence and reputation across multiple stakeholders to ensure consistent vision, strategy formulation and implementation
Financial Management
· Management of high investment, significant relationships delivering profitable, commercial upside for corporations including Nike, Aon and BMW against managed costs
Brand Development and Communications
· Planning foresight and strategic awareness to develop projects with relevant content for integrated communications delivering brand heat for both Manchester United and Nike
· Designed and developed self-liquidating marketing programmes to optimise sponsor investment
· Ensured integrity of the brand for a portfolio of sponsors through the production of collaterals ensuring brand uniformity
· Managed a global brand within Europe for a corporation ensuring alignment with global brand through the design of a suite of communications including direct marketing and advertising, working with key partners to understand local needs
· Creatively managing European advertising budgets of up to US$6m per year, covering both creative and media
Research
· Conducted diverse, cost-effective research solutions to support communication strategies using a variety of media with appropriate monitoring of TV coverage to proactively improve exposure of brand and reporting on this as part of campaign effectiveness measurement
Public Relations
· Managing and briefing PR agencies both corporate and sport-focused, hosting targeted media on event and showcasing capability
Business Acumen
· Ground-up development of businesses including company identity, communications materials and commercial development
· Emotional intelligence to manage relationships and teams in order to drive effective, productive teams
Experience
-
daprano marketing
Managing Director
- Current
-
Manchester United Limited
Relationship Director
100+ Employees 2005 - 2013· Strategic management and innovation of Nike as a global technical partner with responsibility for all aspects of the relationship including shirt development and launch programmes, merchandising, retail and Manchester United Soccer Schools · Develop Aon’s sponsorship programmes with detailed introductions with key stakeholders ensuring the successful delivery on all sponsorship and marketing campaigns when the partnership launches · Responsible for 1st team tours (South Africa and Asia) from tender development, short-list of promoters, contract negotiation with promoters, liaison with all elements of tour with key stakeholders and delivery of all aspects of the event · Management of relationship team, including recruitment, in a highly competitive environment with responsibility for individual development of each team member · Led project teams to look at development of an intern programme and the continuous improvement of hospitality and tour programmes. -
Inmarsat
Head of Sponsorship
100+ Employees 2003 - 2005One of the world’s leading providers of global, mobile satellite communications for the maritime, land and aeronautical sectors. Responsible for the creation and implementation of the strategic management of the World Rally Championship within a budget of US$9m and the management development of the exclusive global partnership programme · Totally transformed communications solutions for the FIA World Rally Championship optimising and balancing resources within volatile operating environments resulting in o ESA European Sponsorship of the Year Award 2004 o Sponsorship of the Year 2004, Hollis Awards o Best Corporate and Best International Sponsorship, Hollis Awards 2004 · Evaluated and negotiated Inmarsat’s relationship with the Volvo Ocean Race, the worldwide yachting race, to provide competing boats with technical services, voice and data communications for use by organisers, crew communications, TV programming etc o ESA European Sponsorship of the Year Award 2004 o Successful negotiations resulted in the mitigation of costs potentially attracting fees of up to €1.5m · Managed sponsorship team including recruitment and multiple agencies
Qualifications
Certificate in Project Management - George Washington University
CIM Post Graduate Diploma in Marketing - Thames Valley University
HND Business and Finance - Kingston Polytechnic
Languages - Italian and French
