Expertise
- Added value client programmes
- Award entries and submissions
- Brand & positioning strategies
- Competitor and market research
- Conference and event marketing
- Copywriting and editing
- CRM programmes
- CRM selection & adoption
- Email & direct marketing
- Social media
- Marketing strategy & plans
- Business development plans
- Multi channel campaigns
- Print media and design
- Presentation skills coaching
- PR and internal communications
- Sponsorship arrangements
- advertising
- Web planning and development
- Team mentoring
- Budgeting and ROI
Summary
I am a freelance marketing professional with 20+ years senior experience in professional services.
With an extensive track record of formulating and delivering connected, compelling strategies and plans, I help businesses communicate better by devising, developing and implementing integrated campaigns that deliver value and results.
Whatever the campaign, my strategic, practical and hands on approach means I have experience of the full marketing mix and know how best to utilise and integrate the range to maximum effect.
Prior to becoming a consultant I spent many years as Head of Marketing for a large UK national law firm.
Expertise
It's important to question and understand the "why" of any marketing activity a firm engages in. It's no longer effective to just repeat year on year the same activities - particularly if they're not being measured or not delivering the right results.
Whatever your business, developing and implementing an effective and integrated marketing strategy that ties in to your business objectives will deliver results. It ensures that all chosen forms of communication and messages are carefully linked together and utilised to maximum effect. This way they work in harmony rather than on isolation.
Experience
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Linda Coppell Integrated Marketing
Owner
1 - 5 Employees 2015 - Current
Qualifications
Associate of the Chartered Institute of Marketing
Interests and Hobbies
I'm also a qualified teacher of Ballroom and Latin American Dancing, which has more in common with marketing a professional firm than you might imagine...
