Expertise
- Marketing Agency
- Marketing Consultancy
- Marketing Consultants
- Marketing Strategy
- Marketing Strategy & Planning
- Marketing Plan
- Digital Marketing
- Digital Marketing Services
- Website Design
- Brand Strategy
- Brand Design
- Graphic Design
- Marketing Communications
- PR
- Communications
- Copywriting
- Bid Writing
- Writing Services
- digital marketing strategy
- CV Writing
- LinkedIn Profiles
- Interview Skills
- Marine Industry
- Property Marketing
- Construction Industry
- Recruitment
- Storytelling
- Brand Development
- event management
Summary
I am a marketing consultant who provides flexible, cost effective marketing services to small and medium sized companies.
My aim is quite simply to ensure that my clients' marketing activities produce the best results for their business.
My approach is both creative and pragmatic. I help my clients promote their company though clear communication and great branding. But I will also make sure their marketing activities are the right ones so they get return on investment and don’t waste money.
Whether you are looking for a part time outsourced marketing manager, want to develop and implement a marketing strategy to increase business or need support with a new website or brand design project, I am confident that I will make a positive impact to your organisation.
I am a Chartered Marketer and Fellow of the Chartered Institute of Marketing with over 20 years experience in marketing and communications roles in the UK and internationally. As a marketing consultant, I have worked with business across a wide range of sectors.
Experience
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Karen Toms Marketing
Director
1 - 5 Employees 2008 - Current
Freelance consultant providing marketing services to a portfolio of clients including developing strategies, project management of marketing and design projects and copywriting.
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All About Brands
Manager
21 - 100 Employees 2006 - 2008- Client-facing consultant on communications and HR projects for group accounts in the UK, Europe and the Middle East.
- Day-to-day management of Life Orientations, the UK agent for an international behavioural development tool, the LIFO® Method.
- Supported the Directors during the start up and rapid growth and expansion of All About Brands, an ambitious group of marketing and HR companies.
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Market Search
Managing Consultant
6 - 20 Employees 2002 - 2005- Managed the consultant team and oversaw key client relationships and search assignments across the Asia Pacific region.
- Expanded existing accounts by fixing broken relationships, re-building honest and open dialogue and continually adding value to the service offered.
- Became a leading authority on corporate market research appointments in a highly competitive niche sector.
- Won and managed significant preferred supplier agreements from companies such as Colgate, Nestle and Kellogg and attracted higher quality candidates to the agency.
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Anderselite
Marketing Manager
100+ Employees 1998 - 2001- Developed and implemented national and regional marketing strategies for the UK’s largest recruiter in the technical sector.
- Managed advertising and communications campaigns, national and regional events and online promotions.
- Managed the marketing budget and external agency relationships and liaised with regional offices to advise on promotional activities and ensure goals/budget targets were met.
- Designed the website which was judged Best Recruitment Website of 2001 by the Recruitment and Employers Federation
- Managed the re-branding of the company to Anderselite delivering a new identity and clearly communicating the rationale for the merger to the industry.
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Jervis Communications
PR Account Manager
6 - 20 Employees 1997 - 1998A client-facing role in a boutique public relations and marketing agency, planning and managing national campaigns for clients such as Charles Wells Brewery and The Flower Council of Holland.
Education History
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Professional Postgraduate Diploma in Marketing
Chartered Institute of Marketing
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Conversion Diploma in Psychology
Staffordshire University
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BA (Hons) Social Science
University of the West of England
Qualifications
Chartered Marketer
Fellow of the Chartered Institute of Marketing
Clubs and Associations
Fellow of the Chartered Institute of Marketing
Royal Yachting Association
