Most people approach sales conversations the wrong way. They talk about their company, pitch their product's features, and often turn potential customers off.
But when you use a story-based sales framework, you will sell with confidence, build healthy relationships with customers, and close more sales.
When you position your product as a solution to your customer’s problem and have a proven script for selling, you'll be amazed at how easy it is to increase your sales.
The human brain has evolved to provide 2 things.
1. Keep you safe and out of harms way.
2. Conserve energy and reduce calorie waste.
That's why people are sceptical of sales people, and only have a short attention span to understand what you're offering.
They are NOT intersted in you, how long you've been doing this, where you went on holiday or your pets names !
So when you're creating your outreach, whether email, social media, website or networking, are you focusing on the problem (s) your clients face? Are you understanding those problems with empathy and authority and are you their guide? Are you able to position your product as the solution to these problems? Is there an easy 3 step plan to engage with you?
A story-based framework looks like this:
1. START WITH A PROBLEM - Every good movie or story starts with a character that has a problem. It’s only when we define that problem that people get interested in the story.
2. POSITION YOUR PRODUCT AS THE SOLUTION - You need to position your products as the solution to that problem. Almost every action a human being takes is an attempt to solve a problem. And when we position our product as a solution to our customer’s problem, the perceived values of the product greatly increases.
3. BUILD A BRIDGE BY GIVING THE CUSTOMER A PLAN: You need to build a bridge from your customer’s problem to your solution by giving them a step-by-step plan they can follow. This eliminates any uncertainty or confusion and provides them with a clear path forward.
4. CREATE A SENSE OF URGENCY BY PAINTING THE STAKES: Help your customers understand what is to be lost or gained and why it’s important for them to take action.
5. INVITE THE CUSTOMER TO PLACE AN ORDER: Asking for the sale is a natural part of a healthy relationship with a guide. If your customer is struggling with the problem we solve and can afford the solution, they will respect you when we ask for the sale.
To help with this you can create a 'sales-script' that in a short time incorporates all the above story-based framework points and clarifies how you are their guide to solve their problems. It's free and fun !
https://onlinesalesscript.com
"The Customer Is The Hero' is one of the modules I coach and it will change your marketing response rate dramatically.
www.warwickempowerment.co.uk
Regards
Tony
[email protected]
Seasoned entrepreneur and CEO who's seen success (and failures) across sectors such as direct sales, food production, restaurent ownership and as an elite sports marketing agent. Now using that…
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