Expertise
- Marketing
- Digital Marketing
- sport events
- Sponsorship
Summary
With a Master's degree in Sport Management and 10 years of experience as a professional athlete, I have a unique combination of skills and knowledge that can add value to the sports industry. I have played cricket for the Karnataka State Cricket Association (KSCA) in India, representing the state in various domestic and international tournaments.
My passion for sports goes beyond playing the game. I am also interested in how data analytics, business strategy, and marketing can enhance the performance and profitability of sports organizations and athletes. During my master's program, I have learned how to apply quantitative and qualitative methods to analyze sports data, evaluate sports policies, and design sports programs. I have also developed strong communication, problem-solving, and leadership skills that enable me to work effectively with diverse stakeholders and teams. My goal is to pursue a career that allows me to leverage my sports management expertise and athletic experience to contribute to the growth and innovation of the sports industry.
Experience
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TEAM Marketing
Student Consultant
21 - 100 Employees 2023 - 2023Conducted research and analysis on social media and influencer marketing strategies to help client reposition and expand reach of UEFA Champions League brand; made data-driven recommendations on leveraging nano/micro-influencers and emerging platforms like YouTube Shorts to drive lifestyle branding and engage diverse demographics
Identified untapped potential in UEFA’s fantasy football app to boost retention and cultivate passion for the brand itself beyond temporary team allegiances; advised on social listening tactics and real-time optimization of messaging based on target consumer values and feedback
Emphasized need for UEFA to establish direct brand connections through personalized, lifestyle-oriented content instead of relying solely on partners and organic growth; suggested choosing influencer partners strategically based on brand alignment to enable consistent communications
Developed conceptual model grounded in proven brand equity theory to track UEFA’s rebranding efforts and shift fans from mere awareness to meaningful personal connections with the brand
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KSCA
Professional Athlete
21 - 100 Employees 2012 - 2022
Education History
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Sports Management
Coventry University
2022 - 2023 -
Economics, Math and Statistics
Christ University
2016 - 2019
