Expertise
- Digital Marketing
- Social media
- Marketing Communication
- Marketing strategy & plans
- Marketing Consultancy
- Marketing Strategy
Summary
A content and digital marketing expert, I help B2B brands understand who their audiences are, how to find and engage with them reach and deliver business growth.
Experience working with global brands across sectors including: Tech, Consultancy, Financial Services, Health, Membership organisations and NFP.
I bring close to two decades of experience across:
Marketing strategy and delivery
• Content/inbound marketing strategy and methodology across all channels and formats
• Audience strategy and delivery; how to use the right stories to attract, engage and build trust
• Social media and channel-specific strategy, including how to target specific audiences
• ABM strategy
- Audience segmentation and persona development
- Value proposition and brand messaging
Tools
• Automated marketing platforms e.g. Marketo, Pardot
• Social listening tools e.g. Pulsar, Buzzsumo, TalkWalker
I bring an energetic, ideas driven and collaborative workstyle to all projects – with a willingness to challenge the status quo.
Brands I have worked with: Euler Hermes (part of Zurich Insurance), Swiss Re, UBS Wealth Management, Standard Chartered, TATA Consultancy, TMF Group, EY, Thomson Reuters, JPMorgan Asset Management, Amcor, Gates Foundation, Institute of Directors, CIMA
Experience
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Marketerly Consulting
Digital and social brand marketing specialist
- Current
