Expertise
- Online video production
- Online video marketing
- Video marketing
- Video Production
- Video content strategy
- Video content marketing
- Video SEO
- Product video
- Branded video content
- Corporate video
- Brand story video
- Business story video
- Training video
- Customer support video
- Testimonial video
- Video backgrounds
- Video training
- Promotional video
- Sales video
Summary
I'm a video marketer. I combine TV programme-making skills with digital marketing insights to create online video content that people actually want to watch!
There's some great online video out there and there's an awful lot of rubbish. So what makes the difference? For online audiences, it's down to three things:
- Is it what they were looking for?
- Does it satisfy their need for information?
- Is it good to watch?
I make video content that addresses those three questions on behalf of our clients. The answer to the first question - relevance - is optimisation; like all online content, video needs to be shaped to the search patterns of your target audience, so they'll find it. The second question - delivery - is about the value of the information in the video. The third - watchability - is mainly about the quality of the storytelling: Does it engage? Does your audience identify with the characters and situations they see on the screen? Do they want to watch through to the end?
My background making prizewinning documentaries for television is a great fit for online video. The qualities that win a documentary an audience of millions on primetime TV are the same you need to capture an audience online:
- Great storytelling;
- Relevance to the audience’s interests;
- A trusted, authentic documentary style;
- Information-rich content;
- Broadcast-quality production;
- A visually appealing format.
The online videos we make look different. Why? Because most people hate online advertising. Instead, web audiences put a high value on authenticity - and that has a big impact on the way our video looks. Wherever we can, we let real people tell their own stories in their own words, rather than have a professional presenter deliver a script prepared by a copywriter; we tell real stories, rather than made-up scenarios; we let real emotions surface on the screen; and we don't use a lot of music.
It's all about building trust in our clients' brands.
Experience
-
webcine.co.uk
Creative Director
- Current
