Expertise

  • Marketing
  • Digital Marketing
  • Marketing Communication
  • Marketing strategy & plans
  • Marketing Strategy
  • Marketing Consultancy

Summary

Experienced Marketing Professional with a extensive knowledge of developing, implementing and measuring strategies for entrepreneurs and small businesses. Comfortable working on large or smaller project, I can plan and think quickly and sharply.  Skilled in Digital Strategy, Management, Business Development, Marketing Strategy, and Digital Marketing. 


Experience

  • ESIMBI

    marketing communications officer
    1 - 5 Employees 2016 - 2019

    ·       Created and implemented strategies for ESIMBI T-shirt campaigns, ESIMBI workshops in Kinshasa, Education is key fundraising campaign.

    ·       Monitored all corporate social media accounts and websites to ensure positive online presence using Hootsuite, google analytics and Facebook for Business for ESIMBI and ESIMBI magazine.

    ·       Carried out research into competitor products & other trends for all campaigns.

    ·       Develop partnerships & relationships with third parties to meet strategic objectives for ESIMBI, ESIMBI magazine and Tina Lobondi brand.

    ·       Content creation for ESIMBI and ESIMBI magazine

  • NESTAC

    marketing communications officer
    1 - 5 Employees 2019 - Current
    • Update website
    • In charge of social Media
    • In charge of networking and event advocacy
    • Social media and online usage Training
    • Blog development.
  • Fresh Off the Runway

    marketing communications officer
    1 - 5 Employees 2014 - 2016
    • Sourcing sponsorship opportunities.
    • Sourcing designers, models, photographers and hair and makeup team.
    • Monitored all social media accounts and websites to ensure positive online presence using Hootsuite, and Facebook for Business for the brand.
    • Publicizing campaigns via social media sites like Twitter and Facebook.
    • Created content for social media using Canva and Microsoft publisher

Education History

  • Marketing Management

    Manchester Metropolitan University
    2008 - 2011
    • Strategic Marketing Management
    • International Global Marketing
    • Strategic Advertising Planning
    • Demand Chain Management
    • Consumer Psychology / Behaviour
    • Ideas, Creativity and Entrepreneurship
    • Social Enterprise
    • Dissertation: The Consumption of ethical brands/products and the female consumers: Investigate ethical cosmetics brand and products perception and awareness in the female population and how it affects the purchase decision.
  • Digital Marketing Communications

    Manchester Metropolitan University
    2017 - 2018
    • Marketing in Practice
    • Strategy for Digital
    • Organic and Paid Digital and Social Media Practice
    • Rich User Experience
    • Content Strategy
    • Digital Measurement and Evaluation
    • Marketing Masters Level Learning
    • Live Client Brief

     


Email Gaelle

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