Summary
Expertise
- Conversion Rate Optimisation
- UX Architecture
Experience
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David Mannheim
Conversion Rate Optimisation Consultant
2015 - Current
Qualifications
I'm HFI trained and accredited - and one of only a handful of people in the UK to be so. Officially, I'm a certified usability analyst (CUA) and an advanced certified user experience analyst (CXA) practitioner with Human Factors International.
I'm also very proficient with Google Analytics, gaining the certification (view here) in 2014 lasting until 2016.
Digital Advertising is something I've been practicing for 8 years and gained both the IPA Foundation and Advanced certifications to confirm my proficiency with advertising in general.
This in addition to my Advertising and Marketing degree from Lancaster University with specific modules in Consumer Behaviour and Psychology to understand buying habits and user behaviour.