Expertise
- Marketing Communication
- Brand Development
- Brand Identity
- Brand & positioning strategies
- website
- website designing
- Marketing
- Digital Marketing
- Marketing strategy & plans
- branding
- advertising
- Marketing Strategy
- Insight
- Creative design
- Direct marketing
- Social media
- PR
Summary
I'm an independent marketing consultant based in Wilmslow on the edge of Manchester. I set up Addi'd Value to bring high-quality marketing to small to mid-sized organisations that are dynamic and see the value of marketing, but cannot justify the cost to appoint a marketing agency
I've 20+ years marketing experience in a range of sectors, with strategic and hands-on marketing experience.
I'm purposely small and reassuringly experienced. I pull in the right specialists as needed, so your budget works harder yet the results remain high.
I'm always happy to have a chat about any branding or marketing queries, or have an initial exploratory chat about your project. There's never any obligation and never any hard sell !
Experience
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Addi'd Value
Marketing Consultant
1 - 5 Employees 2016 - Current
An independent marketing consultant, advising on marketing strategy and the thinking side of marketing through to creative and delivery.
Example projects:
Launch of a new business ‘Bretby Borders’ – covering insight, marketing strategy, brand development, creative and delivery of multiple communications elements.
Marketing strategy and deliverables for a new business within SME personal development (confidential, launch Mar 2018) – strategy, brand architecture, brand purpose, creative, website and awareness campaign.
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The Co-operative Group
Marketing Manager
100+ Employees 2009 - 2014Over a 5 year period I worked as marketing manager within two businesses, Funeral Planning and Legal Services.
Projects included:
Creating a new B2C product proposition
Acquisition marketing campaigns
Website review
Heading up consumer research and customer satisfaction
Establishing a PR function, appointing a PR agency and PR campaigns (planned and tactical)
Creating the Legal Services Facebook presence
Group Channel marketing development and campaigns
BTL Legal marketing campaign -
Oil Recruitment
Marketing Manager
6 - 20 Employees 2016 - 2016Short-term contract, part time, to advise on the marketing foundations for this niche recruitment firm, providing marketing direction, planning, communications structure and business development support.
Qualifications
CIM Certificate, Advanced Certificate and Diploma in Marketing (DipM)
Google Squared Strategic Digital Marketing Certificate
Interests and Hobbies
Horse-riding
Cooking interesting dishes (no week is ever the same in our house!)
My two dogs
Reading classics, biographies and business books.. and sometimes a murder mystery
Dancing when I can - ceroc or if not, around the kitchen
Exploring the UK and beyond
