Expertise
- Project Management
- New Business
- Business Consultancy
- Business Strategy
- Podcast management
- Marketing & Lead Generation
- Video as a Service Market
- Live Streaming Market
Summary
I developed the salesXchange framework for B2B SaaS & Technology vendors to increase exposure, engagement, and profitability.
With three decades in the B2B SaaS, services, and technologies industries, I've witnessed the increased stagnation in sales due to the misalignment of digital marketing strategies, because they were originally designed for the consumer market. This has led to underwhelming sales performance and minimal pipelines.
Current average ARR runs at about £90k per person per annum or ARR-FTE. This is too low to be sustainable and as a result, SaaS vendors opt for additional funding rather than look at the reasons behind the poor performance.
Most businesses have adopted demand gen, lead gen, ABM, and telesales. Most are not aware of an alternative strategy and hope for better results – or blame the salespeople.
The salesXchange framework is not more SaaS. It involves extensive exposure to your total addressable market, adapting your content to make it accessible to discerning B2B buyers and engaging with your prospects at scale via live streaming, building a faster and more authentic relationship with people who buy from YOU quicker than anyone else!
Overall, the salesXchange framework costs significantly less than anything you have ever paid for in the past, it also connects with more prospects and engages with individuals on a level never experienced within B2B sales.
If you’ve read this far, connect with me to see some of my promotional content, visit my website to learn more about the background to this strategy and once you’re convinced this is the ‘real deal’, I will be delighted to have a chat either over the phone or on Teams/Zoom.