Summary
Whether you want to win new clients, make yourself known to your audience or present a lifestyle, your photography needs to go beyond ‘nice’ images. There should be a purpose and direction for every kind of image, without purpose, it is aimless and it won’t deliver the message to your target audience.
I believe, when done correctly photography can add a whole new level of professionalism and authenticity to you and your business. However, when done incorrectly it could have a detrimental impact, and may not align with you, your personal brand or your business brand, which could deter potential clients or customers.
When working with my clients, I find out the purpose, the intended audience and what they want to show and get across. With this information, together we plan the shoot in terms of location, lighting, wardrobe amongst other items depending on the style of the shoot. I can recommend what would work best, regardless of whether it is a headshot, personal brand photography, fashion photography or something more bespoke. By having this open communication and consultation from the beginning it helps to drive that vision forward and reach that intended audience.