Gallery [4]
Case Studies [4]
FourFourTwo: Telling stories
FourFourTwo is one of the most recognisable and well loved football brands in the world, beginning as a magazine in 1994. It’s distribution is global with versions of the magazine published in almost every country in the world.
We worked with the editors of the magazine to produce innovative, eye-catching content that would reflect the brand identity as and insightful, mature and in depth source of journalism.
A key component to our work with the brand was to create content that involved take-home value for the viewer including drill videos and skill tutorials. The challenge was to convey the information in an engaging and clear manner. FourFourTwo’s target audience is predominantly aged between 15-34. Integrated stylised motion graphics meant that the information was delivered in the most digestible way while feeling contemporary and shareable.
In December 2016 the brand launched their FourFourTwo Films strand of short documentaries exploring aspects of the game, personalities and stories in a more in-depth manner.
For each film we developed a creative treatment utilising motion graphics and bespoke animation to help tell the story and immerse the viewer.
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IWOCA - Show don’t tell
We were asked to respond to a brief from working capital provider Iwoca. Their business involves lending between £1000 and £150,000 to small businesses and due to their technology platform which allows them to assess applications instantly and often provide a line of credit immediately.
The brief was to create a film which introduced the company to employees of their lending partners, who would then point suitable customers in the direction of Iwoca.
It was vital that we captured the essence and personality of the company in order for the audience to get a sense of who Iwoca were and the customer would be getting if they were to be referred.
We worked closely with the internal marketing team to create a film which conveyed Iwoca’s identity as a modern fintec start-up, but also illustrated the real-world day-to-day impact of their product and service on their customers.
We helped the team select case studies, and once we’d identified those that best represented the typical customer journey, filmed them in their place of business and interviewed them about their experience of working with Iwoca. This helped give partner employees a real-life example of how people can be helped by the service on offer.
As always, the aesthetics of the film were of the highest standard and with our in-house crew of cinematographers, editors, colourists and motion graphics artists we were able to maintain the highest quality throughout. One particular point of design was to emphasise the colours orange and blue in the final colour grade. This gave the whole film the feeling of being part of the brand and gives the viewer a sense of being within the Iwoca world throughout.
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BBC - Think differently
The BBC commissioned me to develop and create a series of films on the subject of autism and other neuro-divergent conditions.
The brief was to create something that conveyed the experience of sensory overload to an audience who had a limited understanding of what people with such conditions go through when experiencing their symptoms, specifically in the workplace.
We worked with the BBC to create specific tools which would help Line Managers and other members of staff appreciate how difficult it can be to experience such sensory overload on top of all the normal pressures of working life, and offer advice as to how best to offer support to colleagues.
We developed an interactive film which allowed the viewer to live through a typical day at work for someone who suffers from sensory overload issues. The film was structured like a game so that the viewer was confronted with a series of scenarios and at various points through the day asked to make decisions, the outcome of which would have an impact on their energy levels. Hotspots were added to the film to allow viewers to make selections by clicking on the screen. The challenge was to get to the end of the day with energy levels as high as possible.
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360 Video: Experience is the best communicator
Over the passed 2 years a new dimension opened up in the world of video content. the accessibility of new technologies has meant that virtual reality is now, well, a reality!
We are at the front line of 360 video production creating content for the BBC, working closely with the R&D department to help develop best practices as we move into a new era of filmmaking, content creation and consumption.
We also provide VR world creation and specialise in the seamless blending of the two aspects, 360 video and interactive VR.
Be it a training video, a product demonstration or an experience that has to be lived to be believed, VR and 360 video are powerful tools to leave your audience speechless.
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Expertise
- Video Editing
- Motion Graphics
- advertising
- Video Production
- Management
- Digital Marketing
- Corporate video
- creative direction
- consulting
- Filming
- Branded Content
- Marketing Films
- Media Distribution
- 360 Video Production
- Live Event Films
- Video Director
- Corporate Communications Films
- Training Videos
- Creative/Concept Development
- After Effects
- Documentary Filmmaking
Summary
I'm a Producer of commercials, documentary films, corporate communications and branded content with over 18 years of experience in the film and television industry. I work regularly with the BBC as well as brands such as Fender and FourFourTwo to create memorable, eye-catching content. I also work directly with companies to help them develop a strategy around their promotional video content as well as internal communications. I specialise in working with clients collaboratively to help them understand the decisions they have before them when creating video content for their business, so that we can create the highest quality, most engaging films possible which represent an excellent and quantifiable ROI.