Expertise
- Antique Valuations
- Antiques
- jewellery
- Jewellery Photography
- jewelry shops online uk
- Jewelry Insurance
- Jewellery Valuations
Summary
Butter Lane Antiques, founded in 2013 by Alex Alfieri, stands as a prestigious brand within the luxury antique jewellery market. Alex, hailing from a family deeply entrenched in the trade, has introduced a fresh and innovative perspective to the field. His unconventional approach has revitalised the luxury antique jewellery market, with a particular emphasis on leveraging social media for success.
One key element of Butter Lane Antiques’ brand identity is its effective use of Instagram. By consistently leveraging platform first formats and stunning visuals of our products, the brand has garnered a substantial following and community, including notable figures like JK Rowling, Bella Thorne, and Hilary Swank.
While Butter Lane Antiques primarily conducts its business online, it still upholds traditional acquisition methods in the luxury antique dealing process, ensuring the highest quality and authenticity in its offerings.
In addition to its strong presence on social media, Butter Lane Antiques extended its reach in 2020 by launching the "Dealing" podcast. This podcast provides a unique glimpse into the brand's journey, from building a substantial online following and dealing with challenging situations both professionally and personally, to attracting celebrity clientele in the luxury segment. While the podcast is a notable addition to the brand, it primarily serves as a means to connect with their audience and share insights into the luxury antique jewellery trade, helping to digitise a traditionally rooted industry. It has gained recognition from publications like Esquire and The Sunday Telegraph.
In essence, Butter Lane Antiques is not just a purveyor of fine antique jewellery but a pioneer in reshaping the image of the luxury antique jewellery market, and embracing modern tools for success.
Butter Lane Antiques derives its name from a cherished family legacy that harks back to the heart of Manchester. The brand's connection to "Butter Lane" is a tribute to Alex Alfieri's grandmother, who initiated her own journey in the world of antiques trading on ‘Butter Lane’, the first ever antiques market based in Manchester. This historic link serves as a poignant reminder of the brand's deep-rooted family history in the trade. By honouring this heritage in its name, Butter Lane Antiques not only pays homage to its beginnings but also carries forward the legacy of passion and expertise that has been cultivated over generations. It's a testament to the brand's commitment to preserving tradition while innovating in the realm of luxury antique jewellery, truly making it a brand that marries the past and present with elegance and distinction.