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Articles by Brandspeak
Marketing & PR

Psychographics and its Fundamental Importance to...
Do I really need to read an article on psychographics?Chances are, if you are a B2C or B2B marketer in the process of…
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Brand tracking - a misunderstood but vital tool for...
The role of the brand trackerThe brand tracker remains one of the most enduring and capable research tools available to…
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Can SME's afford NOT to undertake market research?
Great research creates great brandsThe ultimate purpose of market research is to minimise risk and maximise ROI, by…
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