Wanting to podcast and crack America with it? Think Adverts in the pod will get skipped past well think again, across the USA:-
46% of listeners say they “always or often” skip ads on podcasts. However, when asked about the last specific episode they consumed, that percentage dropped substantially.
28% of listeners say they listen to “all of the ads” on podcasts, the highest percentage among all media channels tested.
Lack of interest/relevance (37%) and familiarity with the advertised product/service (28%) are the primary motivators for skipping ads.
Most listeners (56-59%) feel the number of ad breaks in their favorite podcast is just right.
73% expect to hear 2-3 ads in a typical episode of their favorite podcast, with most preferring 1-2 breaks.
Ad repetition decreases interest in the advertised product/service for 26% of listeners and decreases attention to the podcast for 23%.
