Do you spend endless hours planning your next email promotion… building a solid email list through paid traffic… or refining your email copy… yet, when you trigger a broadcast campaign… nothing…
No interest…
No sales…
And no revenue….
Because your subscribers have not even opened your email…
Yes, one of the common issues with any type of email campaign, is that businesses do not write a killer subject line.
Their subject line does not provoke enough curiosity or urgency…
So, to help you increase your open rate percentage, I have listed 6 ways you can improve your subject lines.
Avoid the inbox purge by delivering your emails between 8:30- 10:00am, 2:30- 3:30PM or 8:00- midnight.
It’s important for me to stress that this should be a starter for 10!
Over time, you should split test different times in the day that you send emails.
Everyone’s email list behaves different, so its important that you analyse the data over a period of time.
Personalisation in subject lines is a great way for creating the perception that your email has been tailored for only one person on your list.
It’s true, that everyone has become more aware of autoresponders, but the majority will always engage when you call them by their first name.
Most people wake up in the morning in a positive mood, so the last thing they want to read is an email subject line that is negative.
I would encourage that your email subject line’s provoke positivity.
However, if you want to pursue a subject line that sits on the side of negativity, schedule this email for the evening.
Most people in the evening feel slightly exhausted after a long day but use this type of subject line sporadically.
No one wants to read boring emails with out-of-date information. If you’re stuck for a new angle, research google news to find out the latest events in your industry.
6-10 words or 25 characteristics is the sweet spot for opens!
If you write a subject line any longer, this creates a perception that you’re using sleazy tactic of just focusing on the open, and not providing valuable content in the email.
Don’t do this!! you want your subject line to be concurrent with the body of your email copy.
Adding the right symbols to your subject line is a good way to catch the eye of your subscriber.
The feel of your emails should feel personal and convey the same feel as if you were texting a friend.
Symbols & emojis are a simple way to add the perception that your subscribers are receiving an email from a friend.
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