Google Correlate or now called Google Trends is the most popular keyword research tool. The good thing about using Google Correlate is that it’s free and easy to use. You don’t need to be an expert in SEO or have years of experience in keyword research to use this tool. In this article, we will show you how this tool and what this tool exactly is. Whether you've opted for a professional package from an SEO Services India or doing SEO yourself, you need to use this tool.
What is the Google Trends tool?Google Correlate or Google Trends is a keyword research tool that helps you find keywords that are related to each other. It shows you how often people search for certain keywords on Google. The results are based on real-time data from Google. Using Google trends, you can find in which country, city, or region people are searching for a certain keyword. You can also see how the search volume for a keyword has changed over time.
This tool comes in handy when you want to target a certain location with your website or blog. For example, if you have a travel website and you want to target people in the United States, you can use Google Correlate to find related keywords that people in the US are searching for. Whether you perform SEO yourself or you've hired an SEO company in India, this tool is a boon for time-based keyword research.
How to use Google Trends for keyword research?Using Google Trends for keyword research is pretty simple and straightforward. Just go to the Google Trends website and enter a seed keyword that you want to research. For our travel website example, we will use the keyword “travel”.
Next, you need to select a location. You can either select “worldwide” or a specific country, state, or city. For our example, we will select the United States. Now, you will see a list of related keywords with their search volume. The results are based on the location that you have selected.
You can also compare multiple keywords side by side. For example, if you want to compare the keywords “travel” and “tourism”, you can do that by selecting both of them from the list.
You can also see how the search volume for a keyword has changed over time. To do that, click on the “Explore” button and then select “Interest over time” from the menu. This will show you a graph of how the search volume for a keyword has changed over the past 12 months.
Wrapping up!This tool is very useful for finding related keywords that you can target with your website or blog. It is also helpful for finding keywords with time-based trends. Using this SEO tools, you can gain a competitive edge by picking up the right keywords at the right time.
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