Direct mail may just have the edge still as the most dominant form of direct marketing, but right now the biggest rival is definitely email marketing. The reason for this is simple… email marketing has a number of benefits over traditional DM and door drops.
So what's in it for you?
• You can send over one thousand emails for the same price as posting a single DM pack.
• You can produce and deliver emails extremely quickly
• You can accurately track the response rate of your message, unlike any other form of direct marketing
• Your target is already online and only has to click a link
• You can encourage honest feedback quickly and simply
• You can improve customer engagement
• You can cross-sell
• You can generate new clients with send to a friend
• You will be greener and save paper
• You can include video links, interesting games etc
Email marketing is cheaper, faster, greener, more flexible and simpler to personalise than DM packs and door drops. It allows customers to more easily leave feedback and recommend a friend, while they allow you to more easily cross-sell other products and provide value added content that ensures your communication is valued, not discarded.
More and more companies are waking up to the many additional benefits of email marketing. Direct mail and door drops are still valued techniques, but their time is coming to an end.
To find out how to get the most out of email marketing, email
[email protected]
