Ever worked in sales? Ever had to make 50 calls a day trying to convince receptionists to put you through to decision makers and then if successful, convince decision makers not to hang up?
We all know how difficult it is to cold call and we know how difficult it is to generate good leads.
So wouldn\'t it be great if there was another option that drastically reduced the need for the dreaded cold calling, ensuring sales people spend the majority of their day responding to interested prospects?
A simple answer to that question is YES, email marketing is the way forward . It is currently is being hailed as the most cost effective and accountable marketing tool in a recession, delivering response rates as high as 46% and typically around 15%.
A bold claim perhaps?
But definitely worth consideration, with marketing budgets tighter than ever and pressure for ROI and accountability still ever-increasing.
You want sales leads, you want to increase revenues and you want more marketing muscle for your money. These are just a couple of the reasons to try email marketing.
Email is far less expensive than traditional marketing, more measurable, has a wider reach and is an effective way of driving people to your website.
The cold call is dead, long live email marketing... it\'s the future.
