There are only THREE ways to grow your business
Get more high quality leads
Convert more of those leads into paying customers
Get them buying more from you, more often
Sounds like common sense, eh.?
But I\'m amazed at how many business owners spend most of thier time and budget on just one..and it\'s usually the hardest and least reponsive...lead generation.
Maybe you\'re the same.
But if you spread you marketing across all three areas, it\'s easier and you\'ll get a much better return on your investment.
Let me explain...
Let\'s say you get 500 leads a year and your average sale is £100 with each of your customers purchasing twice a year.
So that\'s 500 x £100 x 2 = £100,000
Now if you increased your lead by 20%...
600 x £100 x 2 = £120,000. That\'s A 20% increase (hardly surprising!)
But watch what happens if you increase EACH area by just 15%
575 x £115 x 2.3 = £152087.50 That\'s a staggering 65.7% increase.
Now add your own figures in terms of leads, avaerage order value and frequency of purchase and see the difference it could make to your bottom line.
If your throwing money at lead generating activities and aren\'t getting the return you want, take a step back and examine your sales conversion and maximisation strategies.
All of these cost very little ( some nothing) how many do you use
*Benefit Driven Headlines in all your marketing corrrespondence
*Customer Testimonials
*Guarantees
*Bundling Your Services or Products
*Sending a Sales Letter with all brochures or quotes
*Capturing customer details on your website
* Answering the phone quickly and professionally
* Having a systemised follow up system
* sending out a newsletter
* asking for referrals
*upselling or cross selling other products or services
*recontacting past customers
*recontacting lost customers
And there are dozens more that can help you get much more out of all your marketing efforts.
Have a look at the book \"Why Most Marketing doesn\'t Work And How to Fix It\" at www.fixitreport.co.uk for more ideas
