A substantial number of marketing professionals and small businesses make some incredible content; it's visually appealing, engaging to read and overall hits the mark. The common problem is that quite a few people are pushing out this content without much rhyme or reason. The content can be great, but if you don’t have a strategy in place, not only will it not help you reach your goals as a business, but it is unlikely to be reaching the right audience.
A widespread misconception about content marketing is that it can be impossible to track ROI. Yes, it can sometimes be difficult to measure and some businesses don’t measure it at all, however by aligning your content to your strategy and putting appropriate KPIs in place, it becomes significantly easier to see that return on your investment.
We have therefore compiled a five-step process for you to follow in order to ensure that you are pushing out content that is relevant to your audience and allowing you to reach your objectives.
I am a marketing strategist, brand and social media consultant and a proud member of the Chartered Institute if Marketing (CIM). I am also an active participant on the LinkedIn Career Advice platform…
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