If you are thinking about getting your business noticed online, you will need to create a strategy that focuses on your unique selling proposition and the value you offer to your potential customers. When I sit down wiht my sales funnel or coaching clients, I ususally ask them the following questions:
- Who Is Your Ideal Customer?
- What Are Their Main Problems?
- What Are Their Buying Triggers?
- Why Should They Buy From You and Not Your Competitors?
- What Is Your USP?
Once we have figured this out, we can sit down and create a strategy that will lead people through the main stages of the sales funnels:
- Awareness
- Interest
- Demand
- Action
For many of my small and medium sized business clients, the challenge is to create powerful call-to-action messages that will help them maximise their conversions.
Creating a sales funnel will help you save time on your marketing activities, and even take the burden of manually updating your social media accounts away. However, this is not the main benefit of sales funnels. You can also measure the engagement and conversion rates at every touch point and we can make continuous improvements to improve your marketing results.
If you would like to set up a free consultation and find out more about
how we design custom sales funnels, feel free to get in touch.
