Discovering the perfect social media platforms to promote your business can be a game-changer!

Social media has become an important tool for businesses to engage with their customers and increase their revenue. However, many businesses struggle with identifying the right social media platforms to use that align with their business objectives and do not alienate their existing customers. As we all know social media has emerged as an important aspect of modern life. This is evidenced by the fact that 61% of the global population uses it, with projections indicating that this figure is set to reach 5.17 billion this year. On average, each social media user interacts with 6.6 different platforms and spends approximately 2 hours and 24 minutes daily on them.


Yes, It can be a minefield.


Consequently, businesses face the challenge of identifying the most appropriate social media platforms to invest their time and resources. Given the staggering number of users worldwide standing at 4.95 billion, it is crucial for companies to identify the best platforms that align with their brand and enable them to target their intended audience.

To simplify this process, businesses can take a few critical steps. 

Firstly, they should clearly define their key business objectives, such as increasing brand awareness, driving sales or both. Secondly, they must identify their target consumer demographics. Why? Because, when it comes to 'age' for instance, different platforms are known to appeal to different age groups. Sprout Social recently presented an updated list of social media platforms based on demographic data to help businesses make informed decisions. 

• 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
• 30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
• 40-49 years – LinkedIn (25%), Facebook (22%), X/Twitter (21%)
• 50-59 years – Facebook (29%), LinkedIn (24%), Pinterest (24%)

Other key questions businesses should be asking themselves are;

• Do you currently monitor your social media metrics, such as engagement, reach, followers, impressions, and views, to identify how effective your present platforms are? 
• Do you possess a sufficient amount of content that can be repurposed or rebranded for social media? If not, are you happy to allocate resources and time to create content 'consistently'? 
• To what extent are you willing to prioritise authenticity in your social media presence?

The answers to these are critical as they influence which platforms companies should actually use. Additionally, depending on the business goals, target audience demographics, and available resources, some social media platforms may be more advantageous than others. For example, visual platforms like Pinterest and Instagram may work well for fashion brands, while TikTok could be better for companies that have engaging behind-the-scenes footage. Facebook and LinkedIn may be more beneficial for property developers or recruitment consultants due to their user demographics.

Book your FREE 30 mins consultation today.

If you require assistance with your social media marketing strategy, our team of experts can offer personalised advice for your business. Our one-on-one consultation over Zoom, which lasts for 30 minutes, includes a review of your existing platforms, professional digital marketing guidance, and the most recent updates regarding social media platforms that could impact your business. So, let me guide you on how to identify the best platforms that can help your business grow. Feel free to reach out today.

Ngozi Onwuchekwa,
Marketing Director
AXIS DIGITAL MARKETING LTD

E: [email protected]