Why is A/B testing important?It’s all too easy to skip A/B testing because you think you already know exactly what your customers wants. A/B testing allows you to make subtle and careful changes to a user’s experience,.
Carrying out A/B testing consistently allows continual improvement of a user experience, in turn this will help you reach your conversion rate goals.
What is A/B testing?A/B testing is a method of comparing two different versions of a webpage, to determine which one performs better, basically it’s a big experiment where different users are show a different experience. Analytics are then used to determine which variation was the best performing.
How to A/B testIn an A/B test, you either create two versions of a new webpage or make a new version of an existing webpage. This change is normally something subtle such as change in headline or moving a call to action button. Visitors are served one of the two variations and their interaction with each experience is measured using analytics. You can then determine what effect the different experiences had on your user's journey and behaviour.
If you want furter information on how you can use A/B testing to improve your customers digital journey and increase your ROI, get in touch
Stephen
