When it comes to running a business, getting the right brand image, exposure and customer engagement can mean the difference between success or failure. A poor corporate image be it logo design, website design or the design of various other communications including business cards, newsletters and mailshots can result in your brand being perceived as unprofessional and unreliable. Getting your brand image right from the start will ensure that all communications carry a strong message which reflect your brand and business in a positive light, solidifying the image potential customers have of your brand and the services or products your provide.

Once the branding image and message has been established, it’s imperative that your business receives the exposure it needs to compete in the market place. There are very few markets now where competition isn’t tough and chances are your business will come up against some pretty heavy competition. Having a digital marketing strategy in place which comprises various elements of the digital marketing mix including search engine optimisation, pay per click advertising with Google AdWords, social media marketing and content marketing will ensure that your brand’s message is carried far and wide putting your business in front of the people looking to buy or use your services. Without this exposure, it doesn’t matter how good your product is, if no one can find it, or knows about it, it’s never going to take off.

Last but by no means least, looking after existing customers and engaging with potential new customers is a crucial aspect of any business operation. There are so many channels available which can be used to build brand awareness, improve existing relationships and develop new business. Social media is a fantastic tool which allows you to directly engage with those people interested in your products and services, obtain new business by maintaining a positive, active profile and of course dispel any negative comments or feedback by addressing issues directly with the unhappy user. Newsletters help to establish brand awareness by informing clients of latest news, company developments, new products and services, testimonials, videos and images; the list is endless. As long as your communications are written with the user in mind and provide useful information, this customer engagement will set your business on the course to long lasting success.

It’s understandable that developing all these key points is not viable for every business to manage in-house as it’s time consuming, requires extensive knowledge of the digital marketing mix and a reliable dedicated workforce. This is where a full service digital marketing agency, such as the Christian Michaels Agency based in Manchester can help. Our passion is digital marketing, it’s what we know, it’s what we do best and we want to help take your brand to the next level.

When you work with our digital agency, you will quickly realise that the success of your brand is our priority above anything else and we will work closely with you to ensure your brand and message is marketed in a professional, efficient manner at excellent value.

Outsourcing your digital marketing to an agency such as Christian Michaels will give you peace of mind and you can rest assured the quality of work we produce, be it website design, content writing, graphic design or AdWords pay per click advertising is all carried out by professionals who make it their duty to stay on top of industry trends and changes. With that in mind we’re able to work with new business start ups that have no previous online history or larger more established businesses who want to ramp up their existing marketing to drive more relevant traffic and increase the exposure of their brand.

Here’s why we should be your number one choice for a digital agency in Manchester:

A website is your shop front window, it’s usually the first place potential customers go to research about your business, products and services. With a good website you have a much greater chance of converting potential customers to paying customers but creating the perfect website isn’t easy. It takes research, creativity and expert knowledge to deliver optimum results. With our web design agency professionals on hand to design and develop a range of sites from simple one page designs to information based websites, creative websites and ecommerce platforms, all optimised for the small screen including tablets and smart phones, we’re capable of giving you the expert online presence your business deserves, with a website you can be proud of.

Of course a great looking website that needs to drive organic traffic is no good if it can’t be found and that’s where our full service digital agency steps in once again.

SEO is our specialty, we thrive on it. We may sound nerdy but helping websites climb search engine ranks through improved on-page and off-page techniques makes our heart race with excitement! Whatever your website does, be it promoting the professional services you provide, selling the latest new handbags or taking bookings for events, if it’s not optimised correctly you will struggle to drive the relevant traffic and increase sales. We’ll inspect every element of your website through a detailed audit and implement those changes to guarantee your website has the solid SEO foundations necessary to compete successfully in search engines going forward. Once our Manchester SEO agency experts have these on-page foundations in place we can start the off-page techniques to give your website authority within the online universe. 

Having  great website which is perfectly optimised to drive relevant traffic is all well and good but to really see results from your digital marketing there are a few more things which should be considered. Social media, content marketing and AdWords advertising are all time consuming operations but a digital marketing agency such as Christian Michaels takes it all in its stride.

Whether your business is B2B or B2C social media is a marketing channel which simply can’t be ignored in today’s digital world. With platforms such as Facebook, Twitter, Google Plus, You Tube, LinkedIn and Pinterest all on hand to reach new customers it’s vital that you embrace those social networks relevant to your industry. Depending on your budget our social media marketing experts in Manchester will develop and implement strategies capable of establishing you as a leader in your niche. We will post engaging content, interact with potential customers, create compelling campaigns and follow through with reports and stats of your social development. It’s in our interest to ensure your brand is seen as sociable, interesting, engaging and that our activity helps to establish your brand as a thought leader.

Of course social media is tough to crack without the right content to promote. Our digital agency in Manchester is on hand to create compelling content your customers will love.

2014 has been the year content marketing took the spotlight. It became the single most important factor for search engine optimisation and earned its place as the one strategy which must be employed by every business looking to succeed online. The reason is because content can be applied across many other digital marketing operations. From website design and blogging to social media and SEO, your content can be used to attract new customers, establish credibility and boost search rankings. 

As a full service digital agency we offer content marketing as a primary service because it’s this content that forms the backbone of many of our other activities. Our content writers have the creativity to write compelling, contextual articles which can be used on your website, on your blog, on social media and in newsletters. We can write articles on almost anything and include call to actions encouraging users to make contact or make a purchase. You will not be disappointed by the quality of work our content marketing agency specialists in Manchester can deliver.

Our graphic design studio has the creative minds available to turn your vision into a reality. We love creating a brand image, from the initial logo concept to business stationery, flyers, posters, social media artwork and infographics, we are sure you’ll be delighted with what we can design for you. After all a picture says a thousand words and our Manchester graphic designers will ensure that your message is visually stunning.

Driving traffic and sales through Google can be a long process when left to develop organically. Our web design, SEO, content marketing and social media marketing will ensure you business has the best chance possible. Even still it can be a lengthy process to get that first page position for the keywords your potential customers are searching. Our PPC agency specialists are on hand to give your business immediate exposure at the top of the Google results. We have the knowledge to research those keywords that can drive a healthy return on your investment, sending relevant traffic to your site. Our content experts can also create the content necessary to successfully convert website visitors. Our PPC management service includes the keyword research with which to base your adverts around, the creation of multiple campaigns using adgroups, writing enticing advert content to grab the attention of users, writing landing page content and monitoring the campaigns to see what’s working and what’s not to successfully fine tune your campaigns for improved results.

If you have a business and are serious about maximising your online presence, a full servicedigital marketing agency such as the Christian Michaels Agency in Manchester can make a real difference. We take all the stress so you can be free to take care of the day to day operations and through our experience and knowledge can provide a service which is second to none. Whether your business is large or small, has web presence or none at all, our experts are on hand to create and develop a winning digital strategy to establish you as a leader in your field. When you work with us, your success is our priority and we hope that our customer service and dedication to our craft will demonstrate that we when it comes to digital marketing, we mean business!

If you would like to know more about how we can help maximise your online exposure, don’t hesitate to contact us, we would be delighted to have a coffee and discuss taking your digital marketing to the next level.