Obviously, the title of this piece is untrue; I'm not some kind of cannibal!
However, what I hope it does show is how the lack of something as simple as an apostrophe can make a world of difference to your message. And I suppose in a nutshell that is what my business is all about: ensuring the words you use make the point you want to make with as much clarity as possible.
In many ways copywriters are in a strange position. When running a business we are all naturally trying to keep costs as low as possible, but if we want a website or brochure designing we usually appreciate that we need to call on the services of a professional. When it comes to content, though, all of us can write to some extent and so often assume that this is an area we might as well look after ourselves.
There's no doubt that for many businesses this is an approach that works very well, and there's certainly no point bringing in (and paying for!) external service providers if you don't need to. However, for many, your website, case studies, blog, annual report or advertising is often the first contact your potential new customers will have. As a result, is that something you want to get wrong?
For nearly ten years now I've been helping clients – from blue-chip big boys such as Costain, Carillion and Amec through to international organisations such as the British Council and universities, the NHS and small charities – ensure that they say what they really want to say, as clearly and effectively as possible.
Who knows? Maybe a copywriter is not something you've thought you needed before, but I do find that once I become involved clients really do start to appreciate the value I can bring. As with most business owners, I truly welcome all new enquiries/contacts and would love to have a chat at any time if you think I might be able to do something for you. There's never any pressure from me and the opportunity to have a natter is always appealing.
As the Bee Gees said, it's only words, but words are all I have to take your heart away. I definitely can't promise that I'll take your heart away, but I'll bet I can make a difference to your communications though.
Give me a call – I'd love to hear from you.
Tony Brown
I run a copywriting, bid writing and editorial business – Brown Communication – and work for a wide range of clients in the public, private and voluntary sectors.
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