Search Engine Optimization is to adapt to the algorithms that provide ranking sites in search engine results. Websites that do better SEO works will be high rank on Search engine results.  All search engines, especially Google, works with a lot of algorithms.  Make your website a platform where the user can find what they are looking for easily. Do not build sites built for search engines. Google will understand that soon. If you’re going to be an SEO Expert, you’re not going to be an advertising engineer. With various analysis methods, you will be responsible for the optimization of the site. A good SEO Expert must master web technologies and trends. Google Analytics, Major SEO tools and Software industry should be familiar.

By the end of the training, you will be able to manage SEO on a professional level. With online lessons, you can improve yourself on this. 

The common feature of search engines, in general, is to rank the content on the internet. Search Engines basically crawls web sites with robot software to include in its index. When it searches users, it extracts this data in front of them. The first search engine Archie founded in 1990. It was working with file transfer protocol logic. In 1993, the first internet boat named Yandex was produced. This bot is the ancestor of Google’s current bots. After a short time; Search engines such as Magellan, Excite, Infoseek, Inktomi, Northern Light and AltaVista are released. One of the most popular search engines at that time was Yahoo.

On 1998 (September 4, 1998, Menlo Park, California, USA) Larry Page and Sergey Brin founded Google. For searches with traditional search engines; The number of times the search terms appeared on the page was rationalized, but Google put forward two more systemic theories of analysis of inter-site relationships. This new technology was called PageRank. sites were ranked according to the interest shown.

Today, Google owns 41 of the world’s 50 largest search engines, rather than being the largest search engine in the world. It also owns 18 of the top 50 sites that receive the most visitors worldwide. For example, Google.com is the first with 1 billion 386 million unique visitors daily, Youtube.com is the second with 748 million unique visitors daily, google.co.in is the thirteenth with 110 million unique visitors, Google.com.br 106 million unique traffic daily With the fourteenth, Google.co.uk is the eighteenth website that receives the most traffic in the world with 80 million unique hits daily.

It is the second-largest search engine in the world after Google. Since everyone knows YouTube, there’s no need to list its features. 

My favourite search engine. For every search, you plant trees in various parts of the world on your behalf. Ecosia, a Berlin-based company, shares all of the reports transparently every month. They upload documents to Dropbox, you can find answers to questions such as how many seeds were taken and where they were planted.

Note: When you delete your cookies, the number of trees is reset and your trees continue to be planted. 

Ask.com, founded in 1995, is not widely used in our country. However, according to Similarweb data, 6 million people visit a search engine daily.

Launched in 2008, DuckDuckGo is a search engine that values privacy. DuckDuckGo is an effective search engine that doesn’t save your search data and cookies in any way. There is 6.7 million singular traffic per day. 

Another search engine focused on user security. It does not save your personal information, nor does it save the sessions you have opened.

LinkedIn CrunchBase Glasdo is Indeed Monster Xing Career

SEO Expert: The person working on the SEO project of the website. SEO Manager: The person who manages the SEO projects of the website or sites. ASO: App store means optimization. SEM: Search engine marketing. Google News: Google’s special page to list the news. AdSense: A system developed by Google where non-Google publishers can earn money on their sites. Google AdWords: Google’s advertising service, where you can run your ad on both Google and Adsense publishers. Optimization: All harmonization efforts. On-Page Seo: In-site corrections to the coding structure in general. Off-Page Seo: These are the SEO processes made within the site. Ex. Backlinks Backlink: All of the links that refer to your website. DoFollow: Added backlinks can be followed by Google. NoFollow: This is the label Google needs not to follow backlinks. Rich Snippet: Voting in search results, tags, such as authors, articles. Domain: The domain name of the site. Alexa: A list of sites ranked by traffic. See Alexa.com Breadcrumb: Path to page marks. Users and bots on the site to avoid loss. Title: The title of the search results and browsers of our site. Description: Meta, which contains a description of the site. Index: Content that search engines include in search results. White hat SEO : Optimization with ethical and legal techniques. Greyline SEO: Neither good nor bad work done. Black hat SEO: I think you’re doing unethical optimization to the site. Hacker: I think everyone knows what happened. Directory: A list of websites ranked by various categories. PPC: Pay-per-click system. Spam: Illegal and unethical actions to deceive search engines. Hit: The number of unique users entering the site in one day. Organic hits: Users entering the site came from the search engines. CSS: The coding structure used when designing the site. HTML: The language used to display web sites in browsers. W3C: W3C: World Wide Web Consortium. If the websites do not meet W3C standards, they will get incorrect website architecture. Ip: The address for each computer and server to connect to the Internet. IP6: New generation IP addresses. Page size: Page size. CMS: Content management system. Cache: Site caching. Cookie: Web sites left on computers. Server location: The country where the server is hosted. Algorithm: All of the mathematical operations that search engines use to rank sites. Browser: The name was given to all Internet browsers. AMP: A system that enables web pages to work faster on mobile devices. Keyword density: Keyword density. Sandbox: Deleting your entire site from search results. Alt tag: The tag entered for the promotion of images to search engines. Heading tags: A tag that specifies the subject headings and subheadings. Robots.txt: The main directory text file where we report content that we don’t want Google to crawl. URL: The name given to Internet addresses. Canonical: Used to separate the URLs that make copies on the site. Sitemap: A file that contains the URLs of all content on our site. 301: Permanently redirecting URLs on the site to other URLs. 302: Temporarily redirecting URLs on the site to other URLs. 404: Error page to which incorrect URLs are redirected.

• SEO-compliant websites will open smoothly in all browsers.
• Reduces page sizes and save advertising costs.
• Improved User and mobile experience 
• Conversation rate optimization and user growing. 

Search Engine Marketing is the name given to the advertising fields of engines. The best SEM tool is Google Ads. CPC (Cost Per Click) is paid per click for ads. SEM aims to come out first. A monthly campaign budget is created for ads. Ads receive impressions and clicks until the budget is full.