27.09.2024

Coaching Matters... Marketing Coaching For Founders

Coaching Matters... Marketing Coaching For…


 

In recent months, I've been working on the coaching side of my business. It's something that has grown out of my fractional CMO work and it's part of the role that I love doing.

Anyone can take advantage of a good coach. In general, coaching gives you:

  • New ideas and an opportunity to test your ideas
    Sometimes it's hard to get the space to think of new ideas, or to have the confidence to implement them without speaking to someine. A good coach can help you with both of those.
  • The ability to learn from someone else's experience.
    Everyone's experince is different, so it's worth seeking out a coach who's experience you'd like to benefit from. In my case, that experience is gained in marketing across a wide range of start-ups and scale-ups.
  • Space to step outside your every day and really focus on an issue
    For me, this is the biggest benefit. It gives you 45 minutes or an hour of focusing your thoughts and energies on one thing. As a founder, that can sometimes be difficult to achieve elsewhere. 

It doesn't matter whether that coaching is personal or business, life-skills or CEO skills, coaching can have positive benefits.

The only time I've seen coaching notwork is when the coach has been badly selected or when the person being coached isn't open to change.

Being open to change can make you feel vulnerable but a good coach will help you through that.

My thanks to Dan, co-founder of Squadify, who offered this recommendation on LinkedIn:

"As a founder, it can be hard to find the expertise you need and when you do, it is often delivered in a way that does not fit your situation. Richard, on the other hand, really knows his stuff but he listens deeply to hear about your goals and situation and then offers balanced, practical advice. My meetings with Richard are moments of calm in a crazy world and times when I feel all the threads starting to come together to make sense. Highly recommended!"

Find out more about my coaching for founders here

Or my coaching for marketers is here.

  • Marketing
  • Coaching
  • Start up business
  • Mentoring & Coaching

With 20 years marketing experience in B2B and B2C companies, I can help your business identify and overcome barriers to growth.

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