Lanyards are now a common feature in many business events, conferences and even festivals. They might seem relatively unimportant, but actually they can play a significant role. The job of a lanyard at these sorts of events is to help elevate the attendee experience, which can make them very powerful tools.

In this article, We Print Lanyards take a look at why a lanyard can be an important part of an event planners kit when it comes to making sure attendees experience is at its highest.

Enhancing safety

The reason that most events incorporate lanyards is to make sure that they are as safe and secure as possible. This is because they play a crucial role in the identification process of both staff and attendees. They can not only carry visible ID badges that make it much easier to see who people are, but they can also be colour coded according to their position or the access that they are entitled to.

This allows for immediate recognition within the event so that everyone knows who they are dealing with and where they are supposed to be. It can also mean that anyone with unauthorised access is identified immediately, making it much easier to police the event and keep it safe at all times.

Desirable souvenirs

Whatever kind of event you are holding, there will be a number of objectives that you are looking to achieve. One of the most important is to make sure that it is memorable and something that everybody wants to be a part of. Did you realise that your lanyard can actually play an important role in making this achievable?

This is because customised lanyards can become memorable and desirable souvenirs that people hold onto for a long time after the event. When the design, branding, logos and colours of the lanyard all sum up the essence of the occasion, they can become an important souvenir that will transport the owner back to the event every time they look at it.

These lanyards are often displayed proudly on notice boards or hung from doors so that everyone in the office can see it. This means that your event can quickly become a talking point and there will be even more people wanting to attend the next one.

Efficient service

People attend corporate events for a whole range of different reasons, but the one thing they all have in common is wanting to make connections, perform tasks and get on with their day without any unnecessary delays. Your lanyards can therefore help to streamline any check in processes to avoid queues and difficulties.

By making use of custom printed lanyards that are fully equipped with all the attendee information, it is possible to reduce waiting times and congestion at crucial points in the event. This means everybody can be verified quickly, ensuring that your visitors first impressions of your event are positive ones.

Networking connections

Most people who attend business or corporate events do so in the hope of making valuable networking connections and it is your lanyard that sits at the heart of this. Wearing a lanyard that displays a company logo, a name, or even a photograph can make it much easier for other people to approach and start an interaction.

When people are able to see who they are dealing with, they can be more selective in which conversations they start, meaning that the connections they make are more meaningful, and less time is wasted.

This means your lanyard is not just a badge holder, but it is a conversation starter and an ice breaker, no matter what setting it is a part of. It can be extremely effective in breaking down barriers and enhancing the overall event experience.

Functional features

A lanyard is a functional tool, so it is important to make use of everything that it can offer. Your lanyards might look great, but they can also fulfil a number of different purposes throughout your event. This means you can do things like integrate QR codes or RFID technology to make sure that check-ins can be quick and efficient, or you can offer alternative attachments to your lanyard to make it much easier for people to carry things like keys, pens flash drives, or even hand sanitiser.

Emotional connections

It is important to try and encourage all of your guests to make emotional connections with the event and the people who are attending it. Your lanyards can help to make this happen through the customisation elements that they offer.

They are capable of becoming part of the identity of the event as a whole, and not just the person wearing them thanks to the choice of colours and graphics that can be added to them. The lanyard can therefore become part of the aesthetic of the event, contributing to its overall atmosphere and how people feel about it.

Contactless technology

Some events can start to feel like hard work, especially when you have a lot of things to carry around with you or remember. A lanyard can be very effective at lightening the load for your attendees thanks to the addition of contactless technology.

By integrating RFID technology, it is possible for attendees to make cashless transactions simply by tapping their lanyard, or it could include some form of access control to determine which parts of the event they are able to get into. This means that your attendees can all worry a lot less about what they need to have on their person and can get on with enjoying the event itself.

The lanyards that you design for your event must be an important part in reflecting your brand identity. The way they look and the functionality that they bring should all come together to make the attendee experience a better one. This often-overlooked piece of kit can play a big role in making sure your event is a complete success, so it is important to think about all the different ways it can be used.