What’s in a name? The staff members of many businesses now wear name badges to act as an ice breaker. They can introduce someone without the need for words and can therefore play a big part in forging relationships between staff members and with customers. Custom name badges are therefore a popular option as they not only create this important first impression, but also make use of company branding.
Here, We Print Lanyards take a look at why custom name badges can be a much bigger benefit for your business than you might have thought.
Company branding
The brand of your business is very important, and it is essential that it is seen as much as possible. It is therefore important to develop custom name badges that can tie in with your branding to help create a cohesive approach to your marketing.
Not only can you include company colours or logos, but you can also include information about your business such as a web address, the date the company was founded or any awards that you have won.
This can all help to tell your customers a little bit more about your business and promote the things that are important to you in a more subtle way.
Customer experiences
Customers need to know who they are dealing with, and so a name badge can act as the perfect introduction. By customising this for your business, customers can be confident that they are dealing with professionals.
As a name badge can include job titles, it also helps customers to know that they are talking to the right person and can help them direct their enquiries to the right members of staff, which can help them to get a better outcome.
A name badge can also make it easier to build up a rapport with a customer, and this can be a big tool when it comes to developing customer loyalty.
Staff accountability
By wearing a badge that demonstrates both their name and yours, employees will be more accountable for the actions and behaviours.
This means that customers and other staff members will be able to identify them, which can help to ensure that everyone is always working to the highest standards.
It can also make it easier to single out individual employees who have excelled or gone above and beyond expectations.
Inclusivity
Custom name badges can be very important when it comes to making your business more inclusive. It can make it easier for people to engage with one another and can provide a form of visual communication for those with hearing difficulties.
Representation
When an employee wears anything that includes your company branding, they are representing your business, which can help to give them an added sense of pride. Their good work and positive attitude can then reflect well on your business, as people start to see the excellent staff members that you employ.
By allowing staff members to represent you in this way, you can demonstrate the levels of trust that you have in them, improving customer confidence and allowing employees to feel valued in their roles.
Working relationships
In a big business it can be difficult to stay on top of who everyone is. You might be greeted with a number of different faces during the day, so custom name badges can allow for greater recognition between staff members and help to build better relationships.
A custom name badge might seem like a simple thing, but it can have a number of uses. It can benefit your employees, your customers and your business, which can lead to a better experience for all of them.
Malcolm Humphreys is the Director of We Print Lanyards, a family business who specialise in recycled custom lanyards, ID cards, name badges & more.
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