I've spent over 20 years helping to build fast-growth global businesses - and the secret of fast-growth has nearly always been to become a global brand.
Seriously, it can be as easy to sell to Beijing, Berlin and Boston as it is to sell to Birmingham - a lot of the time there's less competition - and you might be mightily surprised at what export sales can do to your bottom line. So what's stopping you or your clients?
Is it the Time (to do your research)? Time (to find a customer)? The Time (it takes to generate any sort of revenue)? Or is it the Cost (of trade shows)? The Cost (of market visits and getting things translated)? Or is it the Cost (of getting your team to focus upon exporting more)?
If you are concerned by any of the above, I'd encourage you to think again. Such is the nature of business today - with shorter product life-cycles, and increasing competition - you need to move fast. The good news is you can, and even better, it's not going to cost you.
Technology, logistics and industry-disruption is changing the opportunities to build a global brand, and accelerate growth - with all of the implications that has for the value of your business.
We use e-commerce to build brand awareness, test products and review pricing in Europe, North America and Asia - and Social Media to drive buzz to our target customers. And when we do that...something magic happens.
We don't look for distributors, retailers or partners, they find us. And what's more, they're hungry, looking to grow and passionate about our category. We know that - because they found us.
We're not being reactive - we're being smart. If you want to find out more about the Market-Matcher system for building a global business, drop me a line. We know it works.
