Webinar Registration - Zoom
https://oxfordpeg.zoom.us/webinar/register/WN_F5ljrBFPRTSvOPGpbzPxxw#/registration
This webinar delves into the complexities of using AI in marketing, highlighting how it can drive innovation while balancing consumer trust. By examining real-world examples, we will explore how marketers can responsibly implement AI to enhance consumer experiences and meet rising expectations. Perfect for marketers, brand strategists, and business leaders, this session offers valuable insights into the ethical and practical aspects of AI in consumer interactions.
Join us for an engaging webinar that tackles the AI dilemma in marketing. We’ll explore consumer attitudes towards AI, examine case studies of AI's dual impact, and discuss strategies for ethical AI integration. This session is ideal for anyone keen on understanding the intersection of AI, marketing, and consumer trust.
What We'll Cover:
- Consumer Perspectives on AI: Current research on consumer views of AI, including benefits and concerns.
- Case Studies: In-depth analysis of AI in political advertising, retail, and healthcare, highlighting successes and challenges.
- Consumer Expectations: How AI is reshaping consumer demands for personalised and efficient services.
- Ethical Use of AI: Expert panel discussion on navigating the ethical challenges of AI in marketing.
- Responsible AI Integration: Best practices for respecting consumer privacy and maintaining a human touch in AI-driven processes.
Who Should Attend:
- Marketers & Brand Strategists: Gain insights into consumer attitudes towards AI and how to address ethical concerns.
- Business Leaders: Learn how AI can drive innovation while maintaining consumer trust.
- Digital Strategists: Understand the practical implications of AI on consumer interactions and expectations.
- Tech Enthusiasts & MarTech Professionals: Explore the latest trends and best practices for ethical AI integration in marketing.
Why Attend? If you're looking to stay at the forefront of digital marketing and AI technology, this webinar is a must-attend!
